Start With Why: How To Find And Delight Your Customers

Introduction 

There are many things to think about when starting a business – from the logistics of setting up shop to the more existential question of what you’re trying to achieve. In the early days, it’s easy to get caught up in the details and lose sight of the big picture.  

One way to stay focused on your goals is to keep your customers at the centre of everything you do. It’s amazing how many startups fail because they don’t understand who they’re building for.  

In this article, we will explore the concept of ‘The Golden Circle’ – a framework popularised by Simon Sinek that can help you find and delight your customers. We’ll also look at some practical tips on how to put this into action in your business. 

Why is it important to start with why? 

When starting a business, getting caught up in the logistics of setting up shop and forgetting what you’re trying to achieve is easy. This is where the concept of ‘The Golden Circle’ can be helpful.  

The Golden Circle was popularised by Simon Sinek, who argues that most businesses operate from the outside in – they start with what they do, then move on to how they do it, and only then do they think about why they’re doing it.  

But the most successful businesses operate from the inside out – they start with why they’re doing what they’re doing and then move on to how they’re going to do it.  

Starting with why is important because it helps you to connect with your customers on a deeper level. When you can articulate your purpose, you can connect with people who believe what you believe – and that’s when the magic happens.  

How can you find your why? 

The first step to finding your why is to get clarity on your mission – what is it that you’re trying to achieve?  

Once you have a clear mission, you can start to think about the values that underpin it. What are the beliefs that drive your business?  

From there, it’s about articulating your purpose in a clear, concise and inspiring way. An excellent way to do this is to think about how your business makes people feel. Do you make them feel empowered, supported, connected, and inspired?  

When you tap into the emotions your business evokes, you’ll be well on your way to finding your why.  

How can you delight your customers? 

The key to delighting your customers is always remembering that they are why you’re in business. It sounds obvious, but it’s easy to get caught up in the day-to-day and forget that your customers are the people who make your business possible.  

When you keep your customers at the centre of everything you do, you’ll be able to make decisions that are in their best interests. And when you do that, they’ll keep coming back to you again and again.  

To delight your customers, you must go above and beyond their expectations. This could involve going the extra mile to solve a problem or creating a truly memorable experience.  

It’s also about staying true to your values and purpose and always being authentic. When your customers see that you care about them, they’ll keep coming back for more.  

Conclusion 

Starting with why is important because it helps you to connect with your customers on a deeper level. When you can articulate your purpose, you can connect with people who believe what you believe – and that’s when the magic happens.  

The key to delighting your customers is always remembering that they are why you’re in business. When you keep them at the centre of everything you do, you’ll be able to make decisions that are in their best interests – and they’ll keep coming back to you again and again. 


Resources and related topics: 

Free ‘Why Statement: Guide to drafting your why statement’ 

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