Creating A Successful Business Plan: Simple Tips For Startups


Are you thinking of starting a business? Or perhaps you’ve already started one, and it’s not going as well as you’d hoped. In either case, you need a solid business plan to succeed.

A good business plan will help you articulate your business goals, map out your strategy for achieving them, and track your progress over time. It is a roadmap for your business.

Follow these simple tips, and you will be well on your way to developing a successful business plan!

What is a business plan?

A business plan is a document that outlines the goals and objectives of a business. It also includes a detailed description of the business’s products or services, marketing strategies, financial information, and other essential data.

Business plans are essential for all businesses, regardless of size or industry. They provide a roadmap for businesses to follow and help them stay on track. With a business plan, businesses can make informed decisions, track their progress, and attract investors.

When should you develop a business plan?

This depends on several factors, such as the type of startup, the stage of development, and the founders’ goals. 

In general, however, it is advisable to develop a business plan as early as possible in the life of a startup. This document can serve as a roadmap for the business and help the founders to crystalise their thoughts and objectives.

Why you need a business plan

A business plan is an essential tool for any startup. It allows you to articulate your business idea and strategy and provides a roadmap for how you plan to achieve your goals. It is also essential for attracting investors.

An investor wants a well-thought-out business plan that includes realistic financial projections. They want to see that you clearly understand your target market and your competition. They also want to know that you have a solid plan for how you are going to generate revenue and grow your business. A business plan is the best way to show investors that you have a sound business idea and a viable path to profitability.

How do you develop a successful business plan?

Developing a business plan can seem daunting, but it doesn’t have to be. With some planning and research, you can develop a successful business plan to help you achieve your goals.

Here are 8 simple tips for developing a successful business plan.

1. Keep it short and sweet

The most common error people make when writing a business plan is including too many details, making it excessively lengthy. Your business plan should be concise and to the point. So, focus on the key details and avoid unnecessary information.

2. Be realistic

It’s essential to be realistic when writing your business plan. Don’t make assumptions or over-exaggerate numbers to make your business look more successful than it is. Not only will this mislead people, but it will also come back to bite you when things don’t go as planned. Be honest with yourself and with potential investors. Suppose you’re not confident in your ability to achieve your goals. In that case, it’s better to lower your expectations than to over-promise and under-deliver.

3. Know your audience

As you develop your business plan, keeping your audience in mind is important. Who will you be pitching your business to? What do they want to see in a business plan? What kind of language will they be most responsive to?

Answering these questions will help you develop a successful business plan that resonates with your audience and gets them on board with your business.

4. Do your homework

Before you start writing your business plan, you need to do your homework. This means conducting market research, studying your competition, and understanding your target market. Only then will you be able to create a realistic and achievable plan. 

5. Keep it focused

When you’re putting together a business plan, it’s essential to stay focused on your goals and clearly define these in your business plans. For example, what do you want to achieve? What are your long-term goals? Once you have a good understanding of your goals, you can start to put together a plan of action.

6. Develop your marketing and sales strategies

Your marketing and sales strategies are integral parts of your business plan. Your marketing strategy will outline how you plan to raise awareness of your brand and generate leads. In contrast, your sales strategy will detail how you will convert those leads into customers.

7. Don’t forget about your finances 

Your business plan should include a financial section that outlines your revenue, expenses, and capital requirements. This is an important section because it will help you track your progress and keep your business on track. 

8. Outline your risk management strategy

Every business is exposed to various risks, and it is essential to have a plan in place to manage these risks. Your risk management strategy should be designed to protect your business from risks such as financial, legal, and reputational harm. Strategies may include insurance, contracts, and policies, ensuring that you have a plan to deal with risks as they arise. It will also give investors and partners confidence in your ability to manage risk.

Set up a system to track progress and measure success

One of the most important things you can do when starting a business is to set up a system to track progress against your business plan and measure success. This will help you stay on track and ensure you are making the necessary progress to achieve your goals.

There are several different ways you can track progress and measure success. You can use financial measures, such as revenue and profit, or operational measures, such as customer satisfaction or employee retention. Qualitative measures may also be used, such as how well your products or services are received by customers or whether you are meeting your market share targets.

Whatever measures you choose, it is essential to track them regularly and review them periodically to ensure you are on track to achieve your goals.

Review and update your business plan regularly

As your business grows and changes, it’s important to regularly review and update your business plan. Your business plan is your roadmap to success, so it’s essential to keep it up-to-date as your business changes and evolves.

There’s no set timeframe for how often you should review and update your business plan, but a good rule of thumb is to do it at least once yearly. This way, you can ensure that your business plan is still relevant and accurate.

If you make changes to your business plan, share the updated version with your team. This way, everyone is on the same page and working towards the same goal.

Get feedback from experts and revise your plan as needed

Consider seeking expert feedback to determine if your business plan is robust and realistic. This might include attending business plan workshops, hiring a business consultant, or contacting successful entrepreneurs in your network. 

After receiving feedback, it is essential to revise your plan as necessary. Do not hesitate to make changes to your plan, as your end goal is to have a plan that will support the success of your business.


Developing a successful business plan is essential to the success of your business. Following these simple tips, you can create a realistic, achievable business plan to help you stay on track.

Need more help?

If you’re not sure where to start with your business plan, we can help. Startup Toolkit is an online resource that provides entrepreneurs with the tools and resources they need to plan, start and grow their businesses. We have the tools and resources to create a plan that will help your business achieve its goals. Click on the link below to find out more.

Resources and related topics:

Gain the competitive edge and propel your business forward

Schedule your free discovery call today!